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The tools you need to reach your goals.
No matter what your business objectives are, we can provide the marketing expertise and fresh ideas you need to reach them.
We can help you:
* Start a new company
* Break into new markets
* Launch a new product
* Build market share
* Advertise more effectively
* Communicate with your customers
* Outsmart the competition
Here are some of the tools we offer:
Marketing Audit
We scrutinize your business from top to bottom: your products, customers, competition, and market segment. We inspect everything you’ve been doing to generate business — your website, advertising, customer database, and more. We interview your customers and key employees. Our findings are presented in a report that gives you a remarkably detailed profile of your company and its position in the marketplace.
Integrated Marketing Communications Plan
First, we help you establish clearly-defined marketing objectives based on your business goals and budget. Then, after examining every aspect of your business, the marketplace, and the challenges facing you, we develop a step-by-step Plan that will guide you towards success. You can implement the Plan yourself or have us do it for you.
Sales Collateral Audit
We review all your paper and Web-based sales materials -- brochures, catalogs, leave-behinds, sales letters, and more -- evaluating each one to see if it meets key criteria. The recommendations provided in our report will help you streamline your collateral production process, eliminate waste, and deliver highly effective selling tools to your sales force.
Web Content Management
elements CMS™ is a suite of easy-to-use, Web-based tools that give you 24/7 control over every aspect of your Website — from updating product information to checking your inventory. When it's teamed up with Excel in Marketing's web-development expertise, elements CMS™ provides you with a flexible, affordable, all-in-one Website package.
Newsletters
Newsletters are an excellent way to stay in touch with your current customers and to attract new ones. If you don't have the time or resources to produce them, let us do it for you. We can run your newsletter program, without requiring any day-to-day involvement from you or your staff, while you maintain complete control over content and design.
Media Relations
Companies that know how to "use" the media are able to break through the clutter and receive positive news coverage on a regular basis. We can help you develop your key messages by audience, build personal relationships with editors and reporters, and prepare for crisis situations by having a well designed strategy at the ready.
elements CMS™ is a registered trademark of New Image Technologies
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